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In 1999 Matteo Cambi and Gian Maria Montacchini start up GURU with a sassy wit, characterized by its simplified, almost childlike Daisy Flower symbol, which over time becomes the undisputed recognised icon of the brand. Guru embodies the “jeux de vivre”, the joy, the irony, the colors and the energy of nature with an independent style of trends, which represents the most authentic and transversal expression of the Hippy Chic phenomenon.

COLLECTIONS woman, man and kid